There are many benefits to increasing your Instagram followers. Increasing followers will boost your brand awareness, generate more leads, and increase sales. With over 700 million active users, Instagram is the perfect platform to get your business’s message in front of as many potential customers as possible. Here are three tips to help you increase Instagram followers:
Creating contests: Create a competition to increase the number of people following you. You can do this by asking followers to enter your giveaway to win a product from your brand. By offering a prize to the winner, you’ll help your Instagram followers build their following and increase their brand awareness. Contests are also a great way to attract new followers and increase your brand awareness. However, contests don’t work for everyone, so you should always check with your brand’s social media manager to see which ones are working for you.
Be different: Instagram audiences have become spoiled with content, and they expect great things. With over two million blogs published each day, any topic has been covered dozens of times. To stand out from the crowd, you need to raise the bar. Create a unique point of view, develop a strategy for what to post, and develop a compelling mission statement. Unlike in traditional advertising, Instagram users are not interested in following a brand; they want to follow an individual, not a brand.
Make sure your bio and profile pictures are engaging and complement one another. Also, include a logo or other images of your brand. Using a brand logo will increase brand recall. Lastly, make sure your Instagram account is easy to find. You can access Insight analytics for free by converting your account to a business. You can find this by going to settings, and searching for “Switch to Business Profile”.